Managing Social Media in Higher Education with Meta Business Suite

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Location: Bond Hall 334 (View on map )

Meta

The CSLC has learned a lot about the power of communicating with social media, even in small communities. Meta Business Suite is a social media management platform for Instagram and Facebook. It allows you to create posts, add media, and analyze the impact of a post. In this workshop, attendees will learn about:

  • Establishing Goals with the S.M.A.R.T. technique
  • Defining an Audience
  • Writing content pillars
  • Managing a content calendar
  • Creating and scheduling posts and stories
  • Managing your inbox
  • Exploring data and analyzing insights
  • Tagging and mentioning people
  • Does reach really matter?

This is a hands-on technology workshop so please bring your laptop.

Registration is required.